BRACHO LANGUAGE INSTITUTE

10 powerful reasons to train your sales team in business English

If you have plans to improve your employees’ business English, find the right place through a professional language service provider.

Learning business English and mastering it with skill is as much a part of the profile of a qualified employee as social skills or extensive professional knowledge.

That is why we present here 10 compelling reasons for making the decision to train your employees with the best business-oriented English teaching method:

Reason 1

Linguistically and culturally, the world of work places demands on those who want to survive successfully in international competition. Therefore, learning Business English is an important task and often occupies a decisive place.

Reason 2

Anyone dealing with clients or teams from different countries or working in an international company should have a high level of business English. Good business English skills are not only mandatory in large corporations, but are now a requirement and are expected to be mastered by qualified employees

Reason 3

Mastering Business English means not only knowing a wide range of vocabulary, including industry-specific technical terms, but also having proper etiquette and manners, an understanding of the culture and the ability to convince in meetings and presentations, draft official documents, and negotiate successfully.

Reason 4

English learned in school is basically the colloquial language in which people casually speak to each other: friends, family, neighbors. The English your employees speak in business life is 100% business related.

Reason 5

More and more companies work globally and the language of the international business world is English. But colloquial language is not enough. In international negotiations you will need a capable team to interact with business partners from all over the world and mastering the technical terms and vocabulary of your industry.

Reason 6

Individual sentences are formulated completely different, and the choice of words is completely different too. When you speak business English, your employees must express themselves in a different manner. Business English has a very special style: that’s where class comes from, style, whatever you want to call it, but distinctive.

Reason 7

You can’t just translate something from Spanish to English without paying attention to the details of business English. Do you talk to your business partners about your industry? In Spanish there is a tendency to use the word «rama» (of the economy, for example). Unfortunately, this is wrong. In the context of business English, «branch» means “sucursal”.

Reason 8

In a conversation with business partners, school English can be uncomfortable. However, your English business partners will likely smile patiently about it and assume that over time your staff will master the correct vocabulary.

Reason 9

Colloquial English is really uncomfortable in business email traffic. Working with companies around the world involves correspondence. If your employees have to reply to an email in English, they definitely need to be proficient in English grammar. The necessary specialized vocabulary is also very important here. In written business English your executives must hit the right mark and master not only grammar and spelling, but vocabulary as well.

Reason 10

Business English is different from colloquial English. It is less vivid, much more rigid, not so pictorial. Your staff must be clear about what they want to achieve. Basically, it’s about your team understanding the mindset of potential business partners. If you want to do business globally, your employees must combine good business English with knowledge of specific aspects of culture.

Bonus

There are several ways to learn business English – there are excellent online courses designed in small groups for specific work teams. Come to the experts at Bracho Language Institute and provide the best business English training to your employees with the best online technology and flexible hours!

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